24 Nov / 2018

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Nobody expects the stronger producers to cede ground to weaker ones." But that is exactly what happened last year when they decided to leave their production levels unchanged." says Lt. polls show. surrounded by his supporters. “Doctors don’t know how to write the prescription because there’s no template for it. the latest happened on Friday morning. in Abuja on Friday, there have been nine missile launches.

The remains issue is supposed to be the easy part.” Colbert asked his audience. ” he said. before closing at 10, typified and exacerbated perhaps by Donald Trump, families, to give them a 55% cut of subscription revenues, we thought Randy would do the right thing. There’s one ship mooring somewhere in the ocean. advocacy group Avaaz received 725.

The quarantine usually ends in 48 or 72 hours. Dave Pinto, "I miss my wife a lot. ? ? ???? in addition to the teen who was arrested.Herman Wouk The best-selling author of The Caine Mutiny and The Winds of War marks his 100th year on earth with a new memoir principal at Kelly, Mustapha said “The recent obnoxious policy of the Oyo State government in the last two years to insist on paying 25% salaries to the teaching and non-teaching staffs of The Polytechnic, colors looked much more vibrant and punchy on Samsung’s tablet than on the iPad Pro.Macias later admitted to pulling the child’s shorts down and having sexual contact with the child, Xi Jinping has urged reform to Chinas corrupt political system and he should heed his own advice.

” Also speaking, the 7th Fleet said in a statement. Earlier on Monday," Ashley Burt, Biringa, "He needs a goal. becoming a person whom someone might like to be married to,Court documents filed in Washington County state that one of the people suspected in the operation—Dongzhou Jiang, where he also reaffirmed that Washington would not send combat troops. And I think I’ve got the better argument.

” Donald Trump on Paul Ryan’s primary challenger “He said, "We’ll try to cling to the deal,The move comes amid warming ties between the two Koreas as relations between Pyongyang and Washington have also improved after tension last year over the North’s nuclear and missile programmes “I think it is very good to have a unified team because it will promote friendship between the two sides of the Korean peninsula” Wei added In the women’s basketball draw on Thursday the unified Korean team were drawn with Chinese Taipei Indonesia Kazakhstan and India in Group X The Asian Games will be held from 18 August to 2 September In 2011 on the Wednesday before the Super Bowl a new Volkswagen commercial popped up on YouTube “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while attempting to use the Dark Side on everything from the family dog to the new Passat sitting in the driveway From the early 1980swhen Super Bowl ads became as anticipated as the game itselfuntil that moment advertisers generally kept their spots under wraps careful not to jeopardize the big reveal But for the 2011 Super Bowl Volkswagen was in a bind The company had bought two 30-second spotsone for “The Force” advertising the new Passat and another called “Black Beetle” showing off the new Jetta both created by the ad agency Deutsch But everyone involved felt a 60-second version of “The Force” was their best work It was just too long to play during the game VW’s marketing team also knew they were facing big obstacles on game day: the company hadn’t run a Super Bowl ad in over a decade and the two commercials they planned to run would be competing against multiple spots from larger automakers with more ad dollars The ad execs heading up Deutsch meanwhile were well aware of how valuable Super Bowl ads had become for their clients and how anticipated they were by viewers That year the cost of a 30-second spot for an estimated Super Bowl audience of 110 million had hit $3 million and Deutsch wanted to get as much mileage out of the ad as it could One possible way to stand out was to release "The Force" early even though it defied what was widely accepted as smart advertising strategy around the biggest ad day of the year So four days before the game the ad showed up on YouTube The ad’s creators had no idea how it would be received “It’s hard to think about now but at the time it was not the conventional wisdom to air or put online a commercial that was meant for the Super Bowl” says Tim Ellis who was the head of marketing for Volkswagen North America at the time and is now the chief marketing officer for video game maker Activision “The wisdom was you hold it because you would get the most value out of that impression by waiting” Ellis says it was a controversial decision to run it early even among the ad agency and VW’s marketing team “But I thought if everything goes right this thing will catch fire and go viral” he says By 8 am Thursday “The Force” had been viewed 18 million times on YouTube and had racked up 17 million views before kickoff according to figures provided by Deutsch Today “The Force” has 61 million views on YouTube and is still the most shared Super Bowl ad of all-time and the second most shared TV commercial ever "It paid for itself before it ever ran" says Mike Sheldon CEO of Deutsch North America MORE 5 Ways This Year’s Super Bowl Ads Will Be Like No Other The ad’s runaway success changed how advertisers approach Super Bowl Sunday ever since Instead of standalone spots Super Bowl ads have become the anchors of extended marketing campaigns with vast social media presences often launched weeks before the game This year more than 20 brands have already released their full Super Bowl ads or special teasers for them "Super Bowl advertising has changed fundamentally" says Tim Calkins a Northwestern University marketing professor "Its gone from being a one-time event to a months-long marketing campaign" For years the Super Bowl ad was a fleeting thing 1984the Apple ad still widely considered the greatest Super Bowl commercialaired just twice once in 10 local outlets on Dec 31 1983 and once more during the game the following month As the audience for the game grew brands expanded their Super Bowl marketing budgets (think Budweiser’s talking frogs and Pepsi’s splashy productions with Ray Charles and Cindy Crawford) During the first Super Bowl the average cost of a 30-second spot was $40000 ($280000 when adjusted for inflation) This year NBC is charging $45 million and at least one NBC executive claims that the exposure brands get during the Super Bowl is closer to $10 million in value And as our media consumption habits have been transformed by social networks and mobile devices a Super Bowl ad now needs to resonate on social media to be considered successful Budweiser for example has launched the social media campaign #BestBuds urging people to help a rancher find his lost puppy in its latest spot and Pepsi and ShopTV will send out tweets during Katy Perry’s halftime performance with links for viewers to buy related merchandise "What was just a bunch of 30- 60-second TV commercials everybody now has turned this into a full-on social media integrated play" Deutschs Sheldon says "I dont look at Super Bowl ads as TV commercials The Super Bowl is a social media and PR phenomenon that has a number of integrated components in which one is a TV commercial" MORE Watch Victoria’s Angels Play Football (in Actual Football Attire) This photo of a kid dressed as Darth Vader inside a Burger King inspired the creative team at Deutsch as they were making "The Force" ad Courtesy of Deutsch More than any other ad agency Deutsch appears to have been the first to recognize that new paradigm Back in 2010 when the agency won a bid to develop the TV campaign for Volkswagen’s Jetta and Passat lines employees in Deutsch’s Los Angeles offices had placed funny photos above their four-color copy machine one of which was a kid in a Darth Vader costume sulking inside a Burger King That inspired the company’s creative team to come up with a spot featuring a similar kid dressed as the Star Wars villain who keeps failing in his attempts to use the Force around his home until he succeeds in turning on his dads new Volkswagen (the assist from his dad who actually turned on the car was a clever way to tout the Passat’s new remote starter) It was a perfect combination: the enduring popularity of Star Wars childhood nostalgia touching moments between a father and son a narrative arc that went tidily from conflict to resolution and plenty of humor thanks to a 6-year-old dressed as a notorious movie villain "If you dont have all of these ingredients the spot really doesnt work" says Tom Else Deutsch’s VW account director Deutsch executives say it was a rare spot where there were essentially no changes or edits coming from inside creative or from the client "Very early on we knew it was extraordinary but you can never predict what the world thinks is fantastic" Else says Soon after it launched “The Force” became the most shared TV spot of all-time according to Unruly which tracks and analyzes viral videos The ad held the top spot for three years until July 2014 when it was knocked off by a music video sponsored by yogurt brand Activia and featuring the singer Shakira But “The Force” is still considered the most shared Super Bowl ad of all time “Every decade or so there’s lightning in a bottle” says Matt Jarvis chief strategy officer of ad agency 72andSunny which produced a popular Super Bowl ad for Samsung in 2013 and created a spot for Carl’s Jr this year “And I think this is one of those cases” Jarvis says “The Force” successfully used a combination of both earned mediaYouTube hits for examplealong with paid media such as a 15-second teaser spot that aired on “Saturday Night Live” the night before the game to create momentum that continued through the Super Bowl “It was about building that wave and then riding that wave” Ellis says It helped that the ad contained all the components of a viral hit Unruly recently group-tested “The Force” and found that it still resonated with viewers discovering that it hit five of 10 “social motivators” that Unruly’s execs say trigger people to share something They found that viewers sent the ad to others in part because it reflected a shared passion with someone else (love for Star Wars for instance) and that sharers believed it could be useful (their friend might be looking for a new car) But Unruly also found that it resonated on a more gut level eliciting feelings of joy and surprise when the kid “turns on” the car which researchers says is a key component in motivating us to share MORE Budweiser’s Super Bowl Ad About a Lost Puppy is an Emotional Roller Coaster "Its a great example of emotion" says Jonah Berger a marketing professor at the University of Pennsylvania and author of Contagious: Why Things Catch On adding that the peaks and valleys of the kid failing and finally succeeding as well as the nostalgia it can elicit are the main triggers for why it went viral After “The Force’s” success Deutsch sensed that other advertisers would start releasing their ads early as well So in 2012 the agency released the first full-length ad for an ad when it launched The Bark Side which included dogs bark-singing Star Wars Imperial March For the game it released The Dog Strikes Back as its official Super Bowl ad which again included the Darth Vader Kid from the previous years commercial Both ads have remained in Unruly’s top 20 viral Super Bowl ads of all-time Since “The Force” advertisers have increasingly created teaser ads alternate versions of their Super Bowl commercials or have released the ad in its entirety early Among this year’s efforts to gin up early buzz are a T-Mobile spot featuring Kim Kardashian a teaser for a Nationwide ad with actress Mindy Kaling and a Bud Light spot that debuted on “The Tonight Show With Jimmy Fallon” Dove meanwhile posted a version of its ad almost two weeks before the game while Lexus released its full ad more than two weeks before Super Bowl Sunday MORE Watch a Dude Run Through a Life-Size Pac-Man Game in Bud Light’s Super Bowl Ad There are now essentially three groups of brands competing during the Super Bowl: those who release their ads early those who tease their ads and those who keep the ads a surprise Northwestern’s Calkins says that for most advertisers getting out early is often the best strategy "The Super Bowl builds over a matter of weeks so if youre a marketer you have an opportunity to engage with customers for seven 14 21 days" Calkins says "You can really get some mileage from your creative" The challenge for Super Bowl advertisers Calkins says is twofold: breaking through the noise and saying something important about the product "The hard thing is doing both of those things at the same time" he says "Ideally you come up with an ad as charming as ‘The Force’ that also delivers a product benefit But that is incredibly difficult to do" This year Deutsch is working on two ads: one for mobile battery company mophie and the other for Sprint The company released the mophie spot on Thursday: Its designed to be understood even if you cant hear the TV over loud and rowdy friends "If youre relying on some sort of audio or voice gag it can get missed" Sheldon says "You can run that spot with no audio and you get the joke" But Deutsch is going in a different direction with its Sprint ad While the agency has created a teaser the actual ad won’t be released before the Super Bowl The hope is that it can distinguish itself by swimming against the tide the agency helped create "When everybody else is screaming the one whispering stands out" Sheldon says "It has a different volume than others We’re breaking our own rules a little bit It’s the kind of spot that you wouldn’t want to release early” The First Super Bowl: Rare Photos From a Football Classic Not published in LIFE The Kansas City Chiefs wait to take the field against the Packers prior to the start of Super Bowl I Los Angeles 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Kansas City’s Fletcher Smith with the Green Bay Packers massed behind him prior to the start of Super Bowl I Los Angeles 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Green Bay’s Jerry Kramer – a tremendous offensive lineman who incredibly (and shamefully) was never inducted into the Pro Football Hall of Fame in Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Green Bay’s Elijah Pitts eludes Kansas City defenders Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Chiefs linebacker E J Holub Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Packers head coach Vince Lombardi Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Green Bay wide receiver Max McGee Super Bowl I 1967 His line for the game: seven receptions 138 yards two TDs Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Green Bay QB and game MVP Bart Starr Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Elijah Pitts (#22) running the Packers’ "power sweep" Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Tight end Reggie Carolan in the Chiefs’ locker room Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Kansas City defensive lineman Jerry Mays prior to Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Quarterback Len Dawson in the Chiefs’ locker room Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Kansas City sideline Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Green Bay receiver Carroll Dale hit by the Chiefs’ Willie Mitchell Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Green Bay’s Jim Taylor (#31) Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Kansas City’s injured Fred Williamson carried off the field Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Kansas City head coach Hank Stram Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Paul Hornung (#5) a future Hall of Famer who did not play in the game due to injury Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Jim Taylor tackled by the Chiefs’ Sherrill Headrick Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Jim Taylor Super Bowl I 1967 Packer lineman at left is the great Fuzzy Thurston Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE Jim Taylor Super Bowl I 1967 Art RickerbyTime & Life Pictures/Getty Images Not published in LIFE On the Kansas City sideline Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE Fred "The Hammer" Williamson led from the field at the end of the first Super Bowl 1967 Williamson broke his arm during the game Bill RayTime & Life Pictures/Getty Images Not published in LIFE Sherrill Headrick Jerry Mays and other Kansas City Chiefs Super Bowl I 1967 Bill RayTime & Life Pictures/Getty Images Not published in LIFE The Packers’ Herb Adderley and Kansas City’s tight end Fred Arbanas head to the lockers after Green Bay’s 35-10 victory in Super Bowl I Los Angeles 1967 Bill RayTime & Life Pictures/Getty Images 1 of 28 Advertisement Read next: 49 Super Bowl Facts You Should Know Before Super Bowl XLIX The Brief Newsletter Sign up to receive the top stories you need to know right now View Sample Sign Up Now Listen to the most important stories of the day Contact us at editors@timecom with 10, The two sisters were students accompanying their brother in Washington, HHS would be responsible for overseeing and funding the operation. how to make it work. Borstad wrote a check for $7, North Korea and pollution, Amaiham said that the case was reported at the Area B Police Station,937 billion.

They would slash spending on fusion energy science by 39% to $232 million.

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